OUR BRAND

The difference between Froots and other smoothie concepts is that Froots is actually a quick service restaurant. We are not just a juice bar or a smoothie shop, we are a healthy food destination. Invariably, when we open a Froots in a new market, customers first visit our locations to “check out the new smoothie shop in town”. But when they get inside and see wraps with unique flavor profiles like Wasabi Chicken and Kingston Jerk or gourmet salads like The Beef and Blue and Chinese Chicken, they quickly come to think of Froots as a healthy alternative to traditional fast food fare. Providing our customers with a full menu of healthy offerings is what defines and differentiates the Froots Smoothies brand. Our franchisees constantly hear customers say:

“Before you opened, I didn’t have any options for healthy food when I wanted to grab something quick to eat. Now I can do something good for myself and my family when I don’t have time to make a meal at home.”